Overview

OUR ANTHEM:
The truth isn’t the truth until people believe you; and people can’t believe you if they don’t know what you’re saying; and they won't know what you’re saying if they don’t listen to you; and they won't listen to you if you’re not interesting; and they won't find you interesting unless what you say is fresh, original and distinctly imaginative. At 3Bs ideas Integrated Communications, this is the anthem we swear by.

Our Purpose

To become the chief resource in helping clients to build and maintain brands by creating and communicating the most meaningful relationships between products or services and their users.
THE CULTURE: There is risk in new thinking. There is greater danger in conformity. Thus we value aggressive intelligence as much as the methodological approach; creative originality as well as conventional wisdom.We insist that the people who work for us, be capable of strategic relevance and creative impact. The key to building demand for any brand comes from the insight and innovation of talented people We understand that we must mould ourselves to match the clients’ wavelength. But only through initiative, ability and pride of our people can we deliver the quality of honest counsel our clients require for their brands to complete successfully.

Our Belief

We believe in developing a client’s brand personality; getting the clients sales curve to move upward. And not producing irrelevant masterpieces in advertising which sell the agency and kill the brand. Our advertising must promote an appropriate, competitive and memorable brand personality. Thus we do not adhere to any particular style of advertising. Like the legendary Leo Burnett would say “there are no set rules”. The advertising we produce is both rational as well as emotional. The balance is struck depending upon the most effective communication which would suit the strategic positioning of the brand. We take calculated risks. We even encourage our clients to do so. The result is better innovation and originality which translates into greater advertising effectiveness. Absence of risk leads to creative stagnation. The client's advertising budgets are investments not expenses. The investments are intended to generate revenue. We must have a clear understanding of how our work will help achieve that return.